Marketing Strategist · AI Specialist · Cape Town

Marketing and AI, made easy.

I help businesses, institutions and the next generation of marketers do more with less, through clear strategy, great content and practical AI that actually saves time.

Get in touch See my work
15+years in media, marketing and brand
30+websites built by my workshop attendees
2×Media Innovation Award winner
Khaalid Mooradd, arms crossed, in a flat cap and black jacket

Founder, Harpford

I started in radio and media, fell in love with how brands earn attention, and now spend my days making marketing and AI accessible to everyone.

For more than fifteen years I've worked where creativity meets commercial results: running events and campaigns at Good Hope FM, managing key accounts at the SABC, and leading award-winning, through-the-line campaigns as a senior account manager in media.

I went on to lead marketing and fundraising for The Children's Hospital Trust, and today I run Harpford, a Cape Town marketing agency and academy built to simplify and designed to scale. From universities to NGOs to small businesses, we combine strategy, storytelling and AI to build brands, content, websites and systems, and we teach people to do it themselves.

At my core I'm a builder, a connector and a dad who believes simplicity and ethics unlock growth. What I care about most is the moment someone realises they can build something they thought was out of reach. That's why I teach, and it's why everything I do has to be practical, honest and genuinely useful.

Selected work

Proof, not promises.

A few things I've built, led and taught. Client names are kept private.

Harpford Academy · Workshops

Teaching people to build what they thought they couldn't

Hands-on workshops in AI, mobile video and website building for business owners, professionals and students. One past attendee left with a website, built three or four more that week, then built a full admin system for his child's school.

30+ websites built by people who had never written code

Media · Account leadership

Award-winning campaigns across radio and media

As a senior account manager I built through-the-line campaigns, ran client workshops and created industry-first brand experiences that grew revenue for some of South Africa's best-known brands.

The Media Shop Media Awards: Innovation winner in 2020 and 2021

AI and automation · Client builds

AI systems for real organisations

Patient intake and screening automation for a medical clinic, a live ordering and booking platform for a school campaign, and purpose-built apps for community organisations. Built lean, secure and simple enough for non-technical teams to run.

From idea to working system in days, not months

Brand, content and web · Agency work

Brands launched end to end

Brand identities, websites, launch videos and campaigns for small businesses, medical practices, education institutes and community causes, including a website rescue delivered in under two days.

Strategy first, then the work that makes it visible

What I do

Your marketing team. Simplified.

01

Brand strategy

Positioning, messaging and identity that make sense to your customer.

02

Content and video

Shoots, edits, scripts and social content that people actually watch.

03

AI automations

Workflows and assistants that take repetitive work off your team.

04

Websites

Fast, mobile-first sites and booking platforms you fully own.

05

Training

Workshops and staff training that make your team confident with AI.

Journey

Nearly two decades of brands, media and people.

  1. 2020 to nowFounder and Lead StrategistHarpford · Cape TownMarketing agency and academy: brand strategy, content, websites, AI automations and training.
  2. 2023 to 2024Head of Marketing and FundraisingThe Children's Hospital TrustLed marketing, fundraising and donor relations for one of the country's best-known children's health charities.
  3. 2017 to 2023Senior Account Manager and Portfolio Sales ExecutiveMediamark and Gagasi Heart Media GroupThrough-the-line radio and media campaigns, new business, client workshops and trade marketing.
  4. 2014 to 2017Key Account ExecutiveSABC Commercial Enterprises · Cape TownRadio airtime sales, portfolio management, proposals, campaign reporting and client workshops.
  5. 2012 to 2014Events Manager and Marketing CoordinatorGood Hope FMBrand events, experiential activations, marketing strategy and budgets.
  6. 2007 to 2012Sport and Social Event CoordinatorVarsity College · Cape TownBuilt campus culture and led a volunteer team delivering student programmes.

Recognition and speaking

  • NowGuest lecturerCape Peninsula University of Technology and the University of Cape Town
  • NowSpeaker, AI Tools for BusinessMinara Chamber of Commerce, Western Cape
  • RadioGuest, Minara Business MattersRadio Al Ansaar, on brand differentiation
  • 2021Innovation category winnerThe Media Shop Media Awards
  • 2020Innovation and client service excellenceThe Media Shop Media Awards
  • VideoRunner-up, #localislekker video challengeCity of Cape Town, Love Cape Town
  • TalksGuest speaker at three ACTIVATE leadership workshops
  • 2019Founder, MOTTO (Men of Tomorrow)Spaces and mentorship to develop stronger male role models, 2019 to 2024
  • DanceFounder, UNiQ DanceClasses and choreography, including work with the Springbok Sevens, UCT rugby, TFG and AVIS

Learning and tools

  • UNISABA in Psychology and Communications
  • VCMarketing and PRVarsity College, Cape Town
  • 2020Personal training, group training and life coachingTrifocus Fitness Academy
  • 2003Exchange year in Santiago, ChileCoached sport and taught dance at The Grange School
  • LangEnglish and Afrikaans
ClaudeChatGPTGeminiNotebookLMLovableCloudflareSupabasen8nGoHighLevelDaVinci ResolveCapCutLightroom

Get in touch

Let's build something worth talking about.

A brand that needs clarity, a team that wants to use AI properly, or a workshop for your people. I'd love to hear about it.

Emailinfo@harpford.com WhatsApp084 734 2601 LinkedInKhaalid Mooradd Book a callWebsite Clinic, 30 minutes

See my video work on YouTube.